Google’s first retail retailer, the place it should promote telephones and different devices, to open in New York this summer season


Google Retailer in Chelsea


Google announced on Thursday its first-ever retail retailer, the place it plans to promote Pixel telephones, Fitbit wearables, Pixelbooks, Nest thermostats and audio system, and extra. The shop is within the Chelsea neighborhood of New York Metropolis at Google’s workplace and is near an Apple Retailer.

The shop is anticipated to open this summer season.

Google has toyed with retail up to now, generally with little pop-up retailers the place folks can browse new devices after they’re introduced. However it has in any other case relied on its web site and different retailers to promote its {hardware} and providers. This implies Google is slowly taking a unique method extra akin to Apple by creating an area the place folks can are available and check out its merchandise and get assist.

It might assist Google too, no less than if it continues to open further shops, because it hasn’t supplied some ways for patrons to attempt its merchandise earlier than shopping for them exterior of “expertise” mini retailers in locations like Best Buy.

Some tech corporations, like Apple, are higher at retail than others.

Microsoft, for instance, introduced final June that it was permanently closing its 83 Microsoft Store locations as a result of it discovered its on-line gross sales have been rising and that it was higher in a position to serve prospects on-line as a substitute of in shops.

The Google retailer will provide technical assist for the corporate’s gadgets, together with fixing cracked telephone screens.

Google mentioned it should require social distancing, masks and hand sanitation for patrons and workers because it follows native and nationwide pointers through the Covid-19 pandemic.