Biden to tout EV agenda on tour of Michigan manufacturing unit constructing Ford’s electrical F-150 Lightning pickup


U.S. President Joe Biden provides an replace on his administration’s COVID-19 response and vaccination program within the East Room of the White Home on Could 17, 2021 in Washington, DC.

Anna Moneymaker | Getty Pictures

DETROIT – President Joe Biden is predicted to make use of a go to Tuesday to a Ford Motor plant in Michigan to tout his agenda for American-made electrical autos and his $2 trillion infrastructure package deal that includes $174 billion to spur the event and adoption of electrical autos.

Biden will tour Ford’s new Rouge Electrical Automobile Heart close to the corporate’s headquarters in Dearborn, Michigan, the place the electrical F-150 Lightning pickup will likely be produced. He is anticipated to see the car and obtain a technical briefing of the truck forward of its public unveiling Wednesday.

Ford’s all-electric F-150 will likely be referred to as Lightning. The all-new F-150 Lightning will likely be revealed Could 19 at Ford World Headquarters in Dearborn and livestreamed.


The F-150 Lightning, which Ford is touting as an inflection level for the corporate, is predicted to go on sale by mid-2022. An EV model of the best-selling truck within the U.S. may assist Biden push his EV agenda, which is predicted to incorporate shopper incentives to spur adoption of the autos.

“The truth that he is coming exhibits the dedication and the curiosity our authorities has within the electrification of the auto trade,” Ford Chairman Invoice Ford mentioned final week on the automaker’s annual shareholders assembly. “The truth that we’re taking America’s favourite car and we’re electrifying it actually is a big exclamation level. That hasn’t been misplaced on anybody, together with the president of america.”

Reuters, citing an unpublished White Home truth sheet, reported Tuesday that Biden is predicted to reveal extra particulars of his plans to spur EV adoption through the go to. He is anticipated to rule out shopper incentives for high-priced electrical luxurious fashions whereas pushing for incentives for mainstream autos in addition to producers that use good labor practices.

Poster baby

The F-150 Lightning may very well be the poster baby for such plans. It will likely be union-made, in contrast to the Tesla Cybertruck, and it is anticipated to enchantment extra to mainstream Individuals than General Motors‘ upcoming $110,000 GMC Hummer EV pickup. GM, nevertheless, has plans to produce a extra mainstream electrical model of its Chevrolet Silverado pickup.

Pickups are considered as an essential strategy to enhance shopper adoption of EVs as a result of they’re the best-selling autos within the nation. They’re additionally extraordinarily essential to fleet and business clients, whom are anticipated to be among the many largest purchasers of EVs.

“The F-150 is 1 out of each 10 autos made within the U.S. If we’ll transfer to an electrical future, then it’ll must contain autos like this,” mentioned Kristin Dziczek, senior vp of analysis on the Heart for Automotive Analysis.

Biden has expressed curiosity in changing the federal government’s huge fleet of vehicles and vehicles with EVs assembled within the U.S. As of 2019, the U.S. authorities had 645,000 autos that had been pushed 4.5 billion miles and consumed 375 million gallons of gasoline and diesel gasoline, in line with the Basic Providers Administration.

Significance of F-Sequence

Ford’s F-Sequence pickups have been the best-selling truck within the U.S. because the mid-Seventies.

The wildly well-liked truck has reigned supreme for 44 years, together with 39 years because the best-selling car total within the U.S. The importance of the truck to Ford cannot be overstated. F-Sequence, which incorporates the F-150 and enormous truck siblings, is the automaker’s revenue engine.

It is why buyers and politicians are intently watching Ford’s unveiling this week of the F-150 Lightning.

“It is their most essential product,” mentioned Stephanie Brinley, principal automotive analyst at IHS Markit. “This can be a area that they’ve finished extremely effectively for greater than 40 years, and so they’re not going to seed management on any ingredient of it willingly.”

At $42 billion in income a 12 months, F-Sequence is among the many largest shopper merchandise within the nation, in line with a Ford-commissioned analysis final 12 months by Boston Consulting Group. It ranks behind Apple’s iPhone however forward of Android OS units, Disney and all main sporting leagues, in line with the research.

It additionally discovered F-Sequence helps about 500,000 U.S. jobs by manufacturing and gross sales, representing 13 to 14 jobs for each direct Ford worker engaged on the truck. It additionally contributes about $49 billion to the U.S. gross home product, in line with the research.